Online perception of a business is influenced by visitors experience of a website. Website quality is important since it most definitely impacts on purchase decisions of a potential client. More important aspects of website quality include usibility and quality of information provided on the website.

Website quality directly impact visitor decision making!

Various factors impact on the usability of a website for the visitor such as ease of use and navigation, whether the site has an attractive appearance and if site conveys a sense of competency of the business. Good site usibility results from qality web design practices.

Various other aspect influence user experience including editorial quality and relevance of information on the website.

Digital business demand quality websites with relevant and well presented information that fasilitates decision making processes of potential customers.