Social media advertising has become an indispensiable means to build relationships, have interaction with potential customers and for improved channels for income creation.

The potential for growth in social business should be recognize by small and medium size businesses. The development and implementation of a content strategy with a business website should be at the forefront of developing online business!

Social media marketing is about sharing content and know-how with customers to share with friends. Most important outcomes of sme's social media marketing should be for constructing durable and long-lasting relationships with customers.

SME's need to incorporate a social media marketing strategy with the development of their business websites!

Various considerations guide the development of a social media marketing strategy and will also impact the development of a business website. Social media marketing has become more complex in recent years and will need careful consideration since digital marketing is the future what marketing for business growth is concerned!