Web content is useless unless it supports a key business objective. Writing for the web is very different from writing for print. Different rules apply to writing for the web. One important consideration is for less content and will ensure that your web content is more useful to the reader. Content writing must follow purpose and objectives obtained through careful planning.

Reading from computer screens is about 25% slower than reading from paper!

Less content is more user-friendly since users want information 'quickly' and 'easy'. Make sure your content relates to the original goals and website strategy.

Users find reading online text unpleasant!

Cannot think of a better situation to be in.

Always remember what you actually plan to achieve with the business website. To carefully consider what outcomes you want from the web content you are creating. Consider what the user need to read on your business website and whether they will want to read your content. The goal with web content is to persuade, reassure and motivate the reader to a specific action that support the objectives of the business website!